what can editing do for my business?

Editing can provide you with “a fresh eye” to ensure that your reports, newsletters, ad copy or emails have the professional edge that holds your clients’ interest and earns their respect.

What do you mean by “holding their interest?" Most readers will stop reading anything that hasn’t caught their interest within 20 seconds.  So your message has to fly off the page. We'll make sure it does.

Red Flags - What makes people stop reading?

Think about what bugs you....

• Openings that are irrelevant to the reader's needs and interests.
• Awkward sentence structure that takes too much concentration.
• Vocabulary that is inappropriate for your target audience.
• Text that lacks the punctuation signals that help comprehension.
• Poor grammar, spelling and usage mistakes that undermine their perception about the quality of your services.

How do ACR’s editors help me avoid these pitfalls?

We read your text from two points of view: yours and the readers’:

• We begin by asking you what you want your text to achieve, and we listen to your answers.
• We read your text from your readers’ viewpoints to see where your messages may not come through.
• We remove all stumbling blocks to comprehension, so that your messages jump into focus.

What goes into an edit? It's a combination of getting rid of redundancies, breaking long sentences into shorter ones, adjusting the vocabulary level to the target audience’s needs, eliminating jargon or supplementing specialized vocabulary with clarifying descriptions, adding punctuation that guides comprehension and ensuring that grammar and word usage are correct.

How do i get a feel for what a good edit can do?

Easy. We'll do a sample edit for you on a piece you're planning to issue or even something you sent out in the past. We’ll edit it to show you the results, tell you how long it took, and review the associated fees that you would pay if we were charging you.