writing workshops

Why would I come to ACR for training?

You’d come to us because we provide the benefits that come when you learn from professional communicators who practice what they teach every day in the real world.

What types of training do you offer?

ACR provides training — customized to your staff’s needs — in the fields in which we’ve worked as professionals for more than 20 years:

• Writing: business writing, reports, articles, speeches, and news releases on both scientific and non-scientific subjects
• Editing: annual and other reports and articles written by others
• Media relations: preparation for handling media interviews and techniques for generating positive media coverage

customized training

We’ll design courses to meet your specific needs. For example:

• If online help desks are a major part of your business, we can develop a course that gives your front-line staff the communication skills to answer customers’ queries clearly and efficiently.
• If your employees write reports, we can train them to write in a way that helps keep readers turning pages from the introduction to the final chapter.
• Speeches? Newsletters? We can help with those too.
• What about editing courses? We offer those as well. We can focus on basic editing techniques applicable to everything your organization produces, or design a one-day session to help your staff brush-up on grammar, punctuation and usage.

Media relations skills

How can you help me achieve better results with media?

We offer media-relations training built completely around your particular needs. Each course is tailored around your precise situation — the types of media you deal with and and the questions you'll face in real world situations. We develop and deliver media training sessions that are “hands-on,” with practice interviews tailored to you and your organization’s hot topics and key issues.

We help you understand how the media operate and what journalists want from you as a spokesperson.

We design training sessions to strengthen your interview skills, help you develop a strong “media-friendly” story that will capture attention or help you increase your positive media profile.

But does ACR have training experience?

Many years’ worth!  ACR provides basic courses for such regular clients as:

• Algonquin College
• Nexient Learning (and its predecessors: Acerra, Polar Bear and CDI College)
• Carleton University’s Management Development Program for Women